The Thoroughbred Makeover is Retired Racehorse Project's annual event, which consists of a large trainer competition with 500 horses entered and educational seminars. It began in 2013 with the introduction of America’s Most Wanted Thoroughbred in 2014. Each year the event has expanded and advanced its mission and requires a fresh design interpretation. DesignLove has created the event logo in line with the overall branding of RRP and generates original annual designs for all of the related marketing collateral.