HypOxygen is a life-science company that carries an elite line of atmosphere-controlled workstations designed to replicate in vivo conditions for cellular research. HypOxygen is the sister company of Microbiology International and was developed to target the cell biology industry. The initial launch of the new division required appropriate branding, but also audience education to a new, feature-rich product. Marketing materials were product centric, focused on meeting the research needs of the end-user. With an extremely niche target-audience, honing in on meaningful content and terminology was vital to success.
We have long-standing relationship with HypOxygen and continue to collaborate on product brochures, website updates, social media development/management, e-newsletters and other print and digital media as needed.